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Average Salary
Marketing, BBA
A Digital Marketing Specialist in Japan is responsible for promoting a company’s products or services through online platforms. They plan and execute digital marketing campaigns using channels such as social media, search engines, email, and websites.
They analyze online data, track campaign performance, and optimize strategies to increase brand awareness and sales. In Japan, creativity, data analysis, and understanding of local market trends are very important.
Standard: 40 hours per week
Typical schedule: 9:00 AM – 6:00 PM (Monday to Friday)
Overtime: May be required during campaigns or deadlines
Strong communication and creativity
Knowledge of SEO (Search Engine Optimization) and SEM
Social media marketing skills
Data analysis and reporting
Content creation and copywriting
Time management and organization
Familiarity with digital tools (Google Analytics, Ads, etc.)
Adaptability to market trends
Plan and execute digital marketing campaigns
Manage social media accounts and online content
Optimize websites for search engines (SEO)
Run online advertising campaigns (Google Ads, social media ads)
Analyze campaign performance and prepare reports
Conduct market research and competitor analysis
Improve brand awareness and customer engagement
Coordinate with design and content teams
Performance-based bonuses
Transportation allowance
Health insurance
Paid annual leave and public holidays
Retirement/pension plans
Training and certification programs
Flexible working
Housing allowance